Overview

Content Marketing is a form of an online marketing focused on creating and distributing content for a targeted audience.

In short, content Marketing can be aimed at driving more traffic to your website, increasing conversion rates or improving your brand awareness. This content can be distributed through numerous channels including your own website, social media, search engines or emails. It can be created by professional copywriters, experts or regular users.

We specialize in data-driven Content Marketing, leveraging quantitative market and competitive research to understand which topics are trending in search results or social media, as well as what format and type of promotion are the most effective. We are experts in crafting content for Search, Social and Paid. Thanks to our network of top copywriters, specializing in various topics and languages, we can take full ownership of your Content Marketing operations.

Key Benefits

We craft a growth-oriented Content Marketing strategy tailored to your business context, and execute on it, driving traffic and conversions

Offering

What we do:

  • We perform a quantitative analysis of content trends to identify trending topics in Search and Social.
  • We select trending topics and prepare content specifications for copywriters.
  • We create content at a required scale and quality.
  • We distribute content in selected channels.
  • We ensure performance and ROI tracking.

Toolkit

Examples of tools we use for Content Marketing research and strategy development:

  • Similarweb
  • SEMRush
  • BuzzSumo
  • Google Trends
  • MajesticSEO