Link building is the process of acquiring links from other websites to your own. Links are used by search engines to discover new content and determine its quality. They are also used by users to navigate between websites.

Backlinking is one of the key ingredients of a successful SEO strategy, next to Content Marketing and Technical SEO. In fact, its benefits go far beyond SEO. Gaining new links also helps you drive referral traffic and build a brand awareness of your product.

In order to dynamically grow your organic search traffic, you should be constantly increasing both the quantity and quality of the links pointing to your website. It is important to do so in a balanced way. Getting too many low-quality links in a short period of time can be harmful to your SEO visibility. On the other hand, without new links, you will be hardly discoverable on the Internet. It is also important to gain links from a variety of sources (media websites, blogs, forums, directories etc.) and make sure they are on-topic.

Key Benefits

We ensure that your backlinking profile is healthy, develop a link building strategy and ensure the dynamic, balanced growth of new links.


What we do:

  • We analyze website’s current backlinking profile to identify possible threats and fix them.
  • We develop a link building strategy, ensuring the dynamic growth of both the quantity and quality of links.
  • We execute on our link building strategy in a measurable and scalable way.


Examples of tools we use for Backlinking audits and strategy development:

  • Google Search Console
  • SEMRush
  • Similarweb
  • MajesticSEO
  • Ahrefs
  • Google Trends
  • Google Analytics